PPC Management

Firstly, Pay Per Click is also known as PPC or Sponsored Links. Pay Per Click is keyword-specific advertising.

Bsoft India

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Firstly, Pay Per Click is also known as PPC or Sponsored Links. Pay Per Click is keyword-specific advertising. It is paid for when a user clicks through to your website from an advert displayed on a search engine results page. Working to strict cost per response metrics, BsoftIndia Technologies uses cutting edge bid management technology and highly experienced paid search campaign managers to deliver results on all our client projects.

We also evaluate numerous on page factors to ensure optimum user experience and journey resulting in low cost per acquisition (CPA) while delivering high return on investment. Where a client’s onsite usability is an issue we will provide consultancy on how it can be improved and if required can develop new creative, landing pages and user paths to minimise bounce rates and ensure the highest return is generated by the invested budget. Costs per click are determined by how much competition there is for each keyword. Your advert’s position is dependant on your "bid price" – the more you are prepared to pay per click, the higher your advert will appear on the page. Bid prices usually start at 10p per click and for all but the most competitive markets rarely reach more than 60p per click.

BsoftIndia is your new generation search partner. We see strong client relationships and interaction as crucial to a successful campaign. Our proprietary account management methodology allows us to educate, inform and work alongside our clients throughout the duration of the project lifecycle and client relationship, delivering timely and cost effective results. We aim to become an integral part of your marketing team. PPC is entirely quantifiable. At the end of each month you will receive a comprehensive report showing exactly how much you have spent and how much traffic and business we have generated for that investment.